Written by: Will Gordon
Cover Letter Length - Use PopResume
Cover Letter Length - Use PopResume
250–400 words, or about three-quarters of a page. That’s it.
But if you’re reading this, you probably want to know why that number matters, whether you can go shorter or longer, and how to make every word count when you’re competing against hundreds of other applicants.
I’ve spent the last year analyzing cover letters from thousands of successful job applications, and I can tell you this: length matters, but not in the way most people think.
I use PopResume for all things resume and cover letters, seriously worth checking out!
Here’s what we know from actual data, not just career advice blog speculation.
A 2022 study published in the Journal of Applied Psychology analyzed 6,000 job applications and found that cover letters between 200–400 words had a 53% higher callback rate than those over 500 words (Journal of Applied Psychology, Vol. 107, Issue 8). The researchers noted that recruiters spend an average of 35 seconds reading a cover letter before deciding whether to continue with an application.
Think about that. Thirty-five seconds.
ResumeGo conducted an experiment in 2021 where they submitted identical resumes with cover letters of varying lengths to 500 real job postings. Cover letters around 300 words received 23% more responses than those over 600 words (ResumeGo, The Cover Letter Experiment, 2021). Shorter wasn’t always better either. Cover letters under 150 words performed 18% worse than the 250–400 word range.
The sweet spot exists for a reason. You need enough space to make your case, but not so much that you lose the reader’s attention.
The labor market right now is brutal. Tech layoffs hit 262,582 workers in 2023 according to Layoffs.fyi, and 2025 hasn’t been much kinder. When 300 people are applying for the same role, hiring managers are drowning in applications.
I talked to a recruiter at a mid-size tech company last month. She told me she reviews about 80 applications per day. She spends less than a minute on each one.
“If a cover letter looks like a novel, I’m skipping it. I don’t have time to read your memoir.”
This is the reality. Your cover letter isn’t competing for attention in a vacuum. It’s competing against 299 other cover letters, plus the recruiter’s inbox, Slack notifications, and the meeting that starts in 10 minutes.
Here’s what fits in 250–400 words: three tight paragraphs that do specific jobs.
Start with why you’re writing and what caught your attention about this specific position. Not the company in general. The role.
Bad:
“I’m excited to apply for the Marketing Manager position at your company.”
Good:
“When I saw that you’re looking for someone to lead your content strategy for enterprise customers, it immediately connected with the work I’ve been doing for the past two years scaling B2B content at [Company]. The challenge of positioning technical products for non-technical buyers is exactly what I want to tackle next.”
This is where you make your case. Pick 2–3 specific accomplishments that directly relate to what the job description says they need. Use numbers whenever possible.
A Stanford study on persuasive communication found that specific quantitative evidence increased reader conviction by 47% compared to general statements (Stanford Graduate School of Business, The Power of Specificity in Professional Communication, 2020).
Bad:
“I managed social media campaigns and increased engagement.”
Good:
“I rebuilt our social strategy from scratch, focusing on LinkedIn and industry-specific communities. Within six months, our engagement rate jumped from 1.2% to 4.7%, and we generated 230 qualified leads directly from social, three times our previous quarterly average.”
End with momentum. Restate your interest, mention that your resume has more details, and suggest next steps.
“I’d love to discuss how my experience scaling content programs could help [Company] reach enterprise customers more effectively. I’ve attached my resume with additional details on the campaigns I’ve led and I’m happy to share specific examples and outcomes in an interview.”
That’s it. Three paragraphs. Around 300 words. Everything a recruiter needs to decide whether you’re worth 15 minutes of their time.
Sometimes you need more space. If you’re making a major career transition, you might need an extra paragraph to connect the dots. If the job posting explicitly asks for a detailed cover letter, give them what they want.
But even when you go longer, every sentence needs to earn its place. A 500-word cover letter that’s all signal will outperform a 300-word letter that’s half filler.
The problem isn’t that people don’t have enough to say. It’s that they don’t edit.
I use PopResume to help with this. It generates a tailored cover letter that’s already optimized for length and impact. I then cut anything generic and add one or two specific details to make it unmistakably mine. It takes about five minutes.
Length isn’t just about word count. It’s also about how much space your cover letter takes up on the page.
When formatted correctly, 250–400 words should take up half to three-quarters of a page. If it spills onto a second page, you’ve written too much. Full stop.
Recruiters make snap judgments. A cover letter that looks long gets skipped before it’s read.
A 2023 survey of 450 hiring managers found that 78% preferred cover letters under 400 words, regardless of industry (Jobscan, Hiring Manager Survey: What Actually Gets Read, 2023).
Even in academia, the cover letter itself rarely needs to exceed one page. Creative fields allow more personality, but personality doesn’t require length. Some of the best cover letters I’ve seen were under 200 words. They were just really good words.
If a job posting asks for a “brief cover letter,” believe them.
Most cover letters are too long because people are afraid of being too brief.
This is dead weight:
When editing, ask: If I cut this sentence, would my application be weaker?
If the answer is no, cut it.
You don’t need to rewrite your cover letter every time. You need a modular system.
For each job, swap in the most relevant accomplishments and customize the opening. That’s exactly what PopResume automates.
Your goal is clarity, not completeness.
Length is a constraint that forces better writing.
If you can check all of those, you’re in good shape.
Your cover letter should be 250–400 words, three paragraphs, and easy to read in under a minute.
Your cover letter won’t get you the job.
But a bad one can absolutely cost you the interview.
Keep it tight. Make every word count. Give the recruiter exactly what they need to say yes.
Good luck out there.
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